Mobile App Analytics Fundamentals

2014年11月19日 标签: 0 条评论

Mobile App Analytics Fundamentals是Google Analytics推出的第四个系列课程,主要讲述App Tracking相关的基础知识,由Google Mobile App Analytics产品经理Fontaine Foxworth主讲,每个章节后均有配套测试题,完成后可以获得一个结业证书,如下:



课程大纲/Course Schedule

Pre-Course Survey
Unit 1 – Introduction to Mobile App Analytics
Welcome to the course
Marketing and analysis tools
App revenue models
Starting with a measurement plan
Tools to set up tracking
Assessment 1

Unit 2 – Attracting New Users
Acquisition channels
Acquisition reports
High-value users
Segmentation and user attributes
Assessment 2

Unit 3 – Measuring behavior
Behavior reports overview
Screen tracking
Event tracking
Custom dimensions and metrics tracking
Enhanced Ecommerce tracking
Assessment 3

Unit 4 – Increasing revenue
Identifying roadblocks to revenue
Re-engaging existing users
Remarketing to new and existing users
Course Summary
Assessment 4
Course Glossary


  • Question 1: Correct! AdWords allows you to advertise on both the Google Search results page and GDN.
  • Question 2: Correct! AdMob can let you run ads for your app inside other apps.
  • Question 3: Correct! In addition to running ads in other apps, AdMob also lets you host advertising within your own app.
  • Question 4: Correct! Google Analytics is the only one of these tools that lets you measure user behavior in your app.
  • Question 5: Correct! A session is that period of time when a user is actively engaging with an app.
  • Question 6: Correct! Freemium is the term for the monetization model where users download a free app and then pay for additional features.
  • Question 7: Correct! Conversions are the actions you want users to perform in your app to achieve your business goals.
  • Question 8: Correct! A Goal lets you define and measure conversions in Google Analytics.
  • Question 9: Correct! The Google Play Services SDK provides access to the entire suite of Google Services for apps.
  • Question 10: Correct! Google Tag Manager lets you push collection tag updates without having to publish a new version of your app to a marketplace every time.
  • Question 1: Correct! Search ads appear on Google search engine result pages based on users’ search terms.
  • Question 2: Correct! Display ads appear as banners on websites, videos, and within other apps.
  • Question 3: Correct! “Remarketing” targets ads to users who have previously visited your website or app.
  • Question 4: Correct! In order to view AdWords reports in Analytics, you must first link your AdWords and Google Analytics accounts, and enable auto-tagging.
  • Question 5: Correct! If apps marketplace data appears as “not set,” this could mean the marketplace doesn’t support the App Installer ID. The SDK could also not be retrieving the data correctly.
  • Question 6: Correct! The Sources report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent.
  • Question 7: Correct! The Google Play Referral Flow report shows how users moved through the acquisition process.
  • Question 8: Correct! The New Users report shows an overview of the users who launched your app for the first time.
  • Question 9: Correct! “Segmentation” lets you compare distinct groups of users in Google Analytics.
  • Question 10: Correct! Audience report data can help you understand common audience characteristics, design better demographic targeting for ad campaigns, and improve users’ app experience based on their language or location.
  • Question 1: Correct! Behavior reports include data about app screens, interactions within a screen, and crashes and exceptions.
  • Question 2: Correct! Google Analytics screen tracking collects the name of each screen that users view and how many times they view that screen.
  • Question 3: Correct! You can use event tracking to track specific interactions within an app screen.
  • Question 4: Correct! When tracking an event, we recommend at least setting up the parameters Category, Action, and Label.
  • Question 5: Correct! A user clicking a button 4 times in one session and 4 times in another session will be counted as 2 unique events.
  • Question 6: Correct! You should be selective about choosing what events to track so you don’t exceed Google Analytics data collection limits and avoid incomplete session data.
  • Question 7: Correct! Custom Dimensions and metrics let you collect data that’s not automatically captured through Google Analytics.
  • Question 8: Correct! Mobile Device and Screen Resolution are examples of dimensions.
  • Question 9: Correct! Exits, Time on Page, and Session Duration are all examples of metrics.
  • Question 10: Correct! Enhanced Ecommerce reports can show the names of top selling products, the revenue they generate, and the percentage of shopping cart drop-offs.
  • Question 1: Correct! All of these issues represent potential roadblocks for maximizing revenue in your app.
  • Question 2: Correct! Based on this report, you should check Level 2 first to fix potential roadblocks, since it has the highest exit rate and lowest time on screen.
  • Question 3: Correct! Based on this report, app version 3.0.13 appears to have introduced a new technical issue.
  • Question 4: Correct! The Loyalty report shows how frequently users returned to an app.
  • Question 5: Correct! The Recency report shows how much time passed since a user’s last app session.
  • Question 6: Correct! You can use email marketing, push notifications, and remarketing campaigns to re-engage your existing app users.
  • Question 7: Correct! You must update your Google Analytics tracking code in order to enable Remarketing.
  • Question 8: Correct! Audience Lists can target ads to users based on common attributes or their previous actions in your app, as well as allow you to create your own Audience Lists from Analytics segments.
  • Question 9: Correct! Audience Lists can use all of these pre-defined audiences.

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