PLA产品花费及CPC预警script

2016年11月14日 标签:, 0 条评论


/***************************************************************************************
* AdWords Account Management -- Review Google Shopping Products for sharp changes in
* Product level Cost and Product level Avg CPC (200%+ or -200%)
* Will e-mail any offending products for review.
* Version 1.1
* Created By: Derek Martin
* DerekMartinLA.com
****************************************************************************************/
var EMAIL_ADDRESS = "g@xiaoq.in"

function main() {
var clientName = AdWordsApp.currentAccount().getName().split("-")[0];
var offendingProducts = []; // will hold list of product items that need review
var products = [];

products = runShoppingReport();
offendingProducts = analyzeShoppingResults(products);

if (offendingProducts.length > 0) {
var file = createSpreadsheet(clientName,offendingProducts);
sendAnEmail(clientName[0], offendingProducts.toString(), file);
} // end of if statement

} // end of main function

function runShoppingReport() {

// var reportFormat = _.str.quote(camp.getName());
var listOfProducts = [];

var report = AdWordsApp.report(
'SELECT Date, Brand, OfferId, AverageCpc, Cost ' +
'FROM SHOPPING_PERFORMANCE_REPORT ' +
'DURING LAST_7_DAYS');

var rows = report.rows();

while (rows.hasNext()) {
var row = rows.next();

var brand = row['Brand'];
var offerId= row['OfferId'];
var date = row['Date'];
var averageCpc = row['AverageCpc'];
var cost = row['Cost'];

var productResult = new productData(brand, offerId, date, averageCpc, cost);

listOfProducts.push(productResult);

} // end of report run

return listOfProducts;

}

function productData(brand, offerId, date, averageCpc, totalCost) {
this.brand = brand;
this.offerId = offerId;
this.date = date;
this.averageCpc = averageCpc;
this.totalCost = totalCost;
} // end of productData

function analyzeShoppingResults (products) {
var listOfProducts = products;
var listOfResults = [];

listOfProducts = _.uniq(listOfProducts);
listOfProducts.sort(); // sort list to keep things clean

var i = 0;
for each (offerId in listOfProducts) {

var currentOffer = _.where(listOfProducts, {offerId: listOfProducts[i].offerId});
if (currentOffer.length > 1) { // check if there are multiple dates at play, this way we can calculate min and max-

var oldestAvgCpc = parseFloat(currentOffer[0].averageCpc);
var oldestCost = parseFloat(currentOffer[0].totalCost);
var newestAvgCpc = parseFloat(currentOffer[currentOffer.length - 1].averageCpc);
var newestCost = parseFloat(currentOffer[currentOffer.length - 1].totalCost);

var cpcChange = parseFloat((newestAvgCpc - oldestAvgCpc) / oldestAvgCpc).toFixed(2);
var costChange = parseFloat((newestCost - oldestCost) / oldestCost).toFixed(2);

var offerResult = new productResult(listOfProducts[i].brand, listOfProducts[i].offerId, oldestAvgCpc, newestAvgCpc, cpcChange, oldestCost, newestCost, costChange);

listOfResults.push(offerResult);
} // end of length if statement
i++;
} // end of for each

listOfResults = _.uniq(listOfResults);

listOfResults.sort();

var uniqueList = _.uniq(listOfResults, function(item, key, productId) {
return item.productId;
} );

uniqueList.sort();

var offendingProducts = _.filter (uniqueList, function(product) {
return product.cpcDelta <= -2 || product.cpcDelta >=2 || product.costDelta >= 2 || product.costDelta <= -2 ; }); return offendingProducts; } // end of analyzeShoppingResults function productResult (brand, id, oldCpc, newCpc, cpcDelta, oldCost, newCost, costDelta) { this.brand = brand; this.productId = id; this.oldCpc = oldCpc; this.newCpc = newCpc this.cpcDelta = cpcDelta; this.oldCost = oldCost; this.newCost = newCost; this.costDelta = costDelta; } // end of productResult function createSpreadsheet(client,results) { var productResults = results; var clientName = client; var spreadsheetName = clientName + '-shoppingreport'; var newSS = SpreadsheetApp.create(spreadsheetName, results.length, 26); var sheet = newSS.getActiveSheet(); var columnNames = ["ProductId", "Brand", "Old AvgCpc", "New AvgCpc", "AvgCpc Delta", "Old Daily Cost", "New Daily Cost", "Cost Delta"]; var headersRange = sheet.getRange(1, 1, 1, columnNames.length); for (i = 0; i < productResults.length; i++) { headersRange.setValues([columnNames]); var product; product = productResults[i].productId; var productBrand = productResults[i].brand; var oldAvgCpc = productResults[i].oldCpc; var newAvgCpc = productResults[i].newCpc; var cpcDelta = productResults[i].cpcDelta; var oldCost = productResults[i].oldCost; var newCost = productResults[i].newCost var costDelta = productResults[i].costDelta; sheet.appendRow([product, productBrand, oldAvgCpc, newAvgCpc, cpcDelta, oldCost, newCost, costDelta]); // Sets the first column to a width which fits the text sheet.setColumnWidth(1, 300); var range = sheet.getRange(sheet.getMaxColumns(), sheet.getMaxRows()); range.setFontFamily("Helvetica"); range.setFontSize(30); } return newSS.getUrl(); } function sendAnEmail (clientName, results, fileUrl) { var data = Utilities.parseCsv(results, '\t'); var today = new Date(); today = today.getMonth() + today.getDate() + today.getFullYear(); var filename = clientName + 'search-results' + today; // Send an email with Search list attachment var blob = Utilities.newBlob(results, 'text/html', ''); MailApp.sendEmail(EMAIL_ADDRESS, clientName + ' - Google Shopping Alert Results ', 'There are Google Shopping Products that need your attention. You can find the results at the following URL:\n\n' + fileUrl, { name: 'Google Shopping Alert' }); } // end of sendAnEmail function /* HELPER FUNCTIONS */ function warn(msg) { Logger.log('WARNING: '+msg); } function info(msg) { Logger.log(msg); } /* UNDERSCORE LIBRARIES */ // Underscore.js 1.6.0 // http://underscorejs.org // (c) 2009-2014 Jeremy Ashkenas, DocumentCloud and Investigative Reporters & Editors // Underscore may be freely distributed under the MIT license. 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